Dating ads in

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Regardless of claims, something tells me that finding love is still a bit hit and miss but at least now you’ve got a whole lot more in your armoury.

Loud creative director Wellison D’Assuncao Online dating is a really interesting category with a heap of potential.

We asked creatives from Marcel, Loud and VCCP to weigh in on ads from Tinder, Elite Singles, e Harmony, RSVP and more.

Whether you’re into cufflinks and clichés or mute men who just laugh at all your jokes, there’s certainly something for everyone.

VCCP ECD Gary Dawson Wooing, dating, courting…swiping, oh how times have changed.

Being really nit-picky, a few of the ads in the campaign feel slightly apologetic for the forward, unreserved, bold approach.

 Should you mention your snoring, your dexterity with the flute, your knobby knees? Twelve years ago, I took a chance and wrote a personal ad.

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